Directional audio is an exciting innovation to strengthen engagement with consumers while they shop, with speakers positioned for maximum impact in key shopper transit areas, such as escalators and major thoroughfares within shopping centres.

With acoustic energy focussed into a narrow beam, the audio signal is projected into a defined area, this focusses the sound without disturbing others outside the field of audio.

Themed rather than scripted audio has been proven to be more effective, play example.