Retail Solutions
We offer a number of strategic solutions targeted to key category purchase zones within shopping centres.
Brand campaign
Digital panels and SUPER screens are positioned in high traffic flow areas, typically near mall escalators, outside major retailers and in food court areas.
- 27% of the national metro population have been to a Val Morgan Retail Media (VMRM) Centre in the last 4 weeks
- VMRM shoppers are more likely to be early adopters and tech savvy compared to the general population
FMCG path-to-purchase
Digital panels and SUPER screens directly outside or in close proximity to entrances of 160 major supermarkets.
- 52% of VMRM shoppers go to the supermarket several times a week
- 50% of GB VMRM shoppers spend $100+ per week at supermarkets
Retail path-to-purchase
Digital panels and SUPER screens are in proximity to target shoppers at major retailers (David Jones, K-Mart, Myer, Target etc).
- 34% of VMRM shoppers have spent $100+ on clothing in the last 4 weeks
- VMRM shoppers are more likely to be fashion conscious, stylish, and enjoy shopping as well as bought cosmetics in the last 6 months, compared to the general population
Pharmacy path-to-purchase
Digital panels and SUPER screens directly outside or in close proximity to 160 pharmacies.
- VMRM shoppers are more likely to have bought toiletries and personal products in the last 4 weeks, compared to the general population
Youth pack
Digital panels and SUPER screens in food courts, fashion, cinema and leisure precincts.
- 27% of all 14-24s (national metro) have been to a VMRM centre in the last 4 weeks
- 46% of 14-24s have been to a cinema in the past 4 weeks.
Innovations
In-centre advertising can be complemented with product displays, sampling activity and experiential marketing to create highly memorable campaigns.
Cinema digilites
Digilites are installed in key cinema locations throughout metro areas providing an ideal complement to our extensive shopping centre coverage, ideal to target young, affluent consumers .
Research Source: Roy Morgan 2010
