Retail Solutions

We offer a number of strategic solutions targeted to key category purchase zones within shopping centres.

Brand campaign

350 digital panels positioned in high traffic flow areas, typically near mall escalators, outside major retailers and in food court areas.

30% of the national metro population have been to a Val Morgan Retail Media (VMRM) Centre in the last 4 weeks
VMRM shoppers are more likely to be early adopters and tech savvy compared to the general population

FMCG path-to-purchase

Over 150 panels directly outside or in close proximity to entrances of 79 major supermarkets.

52% of VMRM shoppers go to the supermarket several times a week
45% of GB VMRM shoppers spend $100+ per week at supermarkets

Case study

Retail path-to-purchase

Over 130 digital panels ideal to target shoppers at major retailers (David Jones, K-Mart, Myer, Target etc).

34% of VMRM shoppers have spent $100+ on clothing in the last 4 weeks
VMRM shoppers are more likely to be fashion conscious, stylish, and enjoy shopping as well as bought cosmetics in the last 6 months, compared to the general population

Pharmacy path-to-purchase

130 digital panels directly outside or in close proximity to 90 pharmacies.

VMRM shoppers are more likely to have bought toiletries and personal products in the last 4 weeks, compared to the general population

Youth pack

200 digital panels in food courts, fashion, cinema and leisure precincts.

29% of all 14-24s (national metro) have been to a VMRM centre in the last 4 weeks

Innovations

In-centre advertising can be complemented with product displays, sampling activity and experiential marketing to create highly memorable campaigns.

Cinema digilites

Digilites are installed in key cinema locations throughout metro areas. In combination, this extends digital advertising coverage into over 120 shopping centres Australia-wide.

Research Source: Roy Morgan 2008