Colgate used Val Morgan Retail Media for their 360 Toothbrush campaign as they had more screens outside Woolworths nationally than any other outdoor in-centre media.

They delivered beyond the brief by producing a completely animated commmercial that not only tracked extremely well with grocery buyer shoppers, 42% recalling the ad, but also drove awareness to Woolworths strores with 28% of people acknowledging Woolworths as the stockist of this product with the "Win a holiday" promotion.

Over 3 million ad showings were delivered running on 200 screens over 4 weeks.

Martin Pearce, Senior Account Manager, Media Edge: CIA