'We used Val Morgan Retail Media to amplify our client's TV campaign at point of purchase. The category typically suffers from low interest and loyalty so reminder touch points are vital.

We commissioned tracking research which uncovered the fact that, of those who recalled seeing the TVC, 13% attributed their exposure to malls. When you consider that total TV awareness was around 46% and clearly not all these people would have been through malls in this period, the results suggest significant cut-through.

As an agency we are finding mall media in all it's formats more and more compelling a proposition."

Richard Smith, Managing Partner, Maxus Melbourne