Jarlsberg Cheese

Client: Jarlsberg
Product: Jarlsberg Cheese
Campaign Duration: 4 weeks
Markets: Syd
Other Media: None

Jarlsberg used Val Morgan Retail Media for their "Who Put The Holes In Jarlsberg Cheese" campaign.

Research was conducted at Carlingford Court Shopping Centre in Sydney.

92% of respondents were regular shoppers at the shopping centre.

Jarlsberg had never used advertising before and achieved some outstanding results:

24% of shoppers recalled the 30 second ad (38% were +55).

The campaign also drove awareness to the brand with 38% of people now more likely to buy Jarlsberg Cheese as a result of seeing the advertisement.

Source: EKAS 2009

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